Deal Strategy & Commercial Negotiation Guelsah
Guelsah
Dereli
The deals that matter most deserve a closer.
Enquire about working together Scroll
The deals that matter most deserve a closer.
Enquire about working together Complex enterprise agreements don't fail on price.
They fail on structure, timing, and the room dynamics no one prepared for.
Eight years closing seven-figure enterprise deals at SAP across industrial Europe. Then three continents, a commercial venture, and a Schranner negotiation certification later — I advise companies on the deals they can't afford to get wrong.
My work sits at the intersection of commercial rigour, stakeholder psychology, and deal architecture. I don't just coach. I work alongside your team at the moments that matter — the structure conversations, the stakeholder strategy sessions, the final table.
I work with a small number of clients at a time, by design.
Designing the commercial framework before you get to the table — terms, sequencing, and leverage points that hold.
Real-time counsel and preparation for negotiations where the margin for error is low and the stakes are high.
Mapping influence, anticipating objections, and preparing your team for multi-threaded enterprise buying decisions.
Protecting and growing existing contracts — approaching renewals as strategic inflection points, not routine events.
Aligning sales, legal, finance, and product around a single pursuit strategy — so the right message reaches the right room.
Advising on first-mover commercial strategy and deal structures when entering unfamiliar markets or segments.
A small number of client engagements.
Chosen with care.